I read a press release this morning, announcing a company had relaunched their website and the CEO began a corporate blog. The PR Web press release read:
Company X Relaunches Wesbite with CEO Blog
How did the proofreading error of Wesbite (website) in the title get past multiple proofreaders?
Actually, proofreading errors are more common in titles, headings, text blocks and the text within illustrations, than in the full text article. This is a very common error that can easily happen. Once we write a title, heading, text block or illustration, and place it within a document, our eye tends to see it as an image, instead of text, so it is very easy to overlook a typo in these areas.
Proofreading Tip: As your final proofreading check, always carefully review the title of a document word by word. Then, verify spelling and check for typos in headings, text boxes and illustration text, again word by word, not as a visual whole.
The incorrect news release is here, as illustration.
Learn More in This Course: Effective Proofreading Techniques
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I admit I had to read this twice to see the error
I can vouch that headlines are the gotcha of proofreading. I do copyediting for a local magazine and have multiple proofreaders check headlines and captions twice and three times for that very reason. Thanks for the great example! Louise aka @ThoughtsHappen