Twitter can be incredibly useful in business communication, or completely inane. This hilarious video sure shows the silly side of it:
And yet, Twitter can be a very powerful communication tool, when used judiciously and with care.
On Twitter, I follow a group of colleagues who also belong to the International Association of Business Communicators. We all post problems, ideas and issues we are working on, as well as information we think will help each other. This keeps my skills current and keeps me connected professionally. It’s much like meeting them for lunch and chatting, if I had the time and could fly to London where many of them work. Instead of seeing them once a year at a major conference, we stay in touch regularly, as needed.
I also use Twitter to track comments made about business writing, so I can learn which issues are warranting discussion. It helps me know where to focus my research.
I don’t post personal chatter. (Who cares what I ate for lunch?) In the five months I’ve used Twitter, my circle of followers has naturally expanded to include people interested in similar work issues, and we’ve shared very valuable information, not irrelevant tidbits on our personal lives.
There are many incoming links from Twitter to this blog, proving Twitters’ value in information sharing.
It would be very easy to get sucked into the black hole of chatter occurring on Twitter, so plan your use:
1. Follow smart people doing work that is relevant to yours.
2. Post relevant, valuable content, of interest to your followers.
3. Watch your time on Twitter. Set up programs like TweetDeck that allow you to group information and respond easily. At most, I spend 10-15 minutes a day on Twitter, and it would take me far more time offline to gain and share the same information.
Michael Katz of Blue Penguin Development, a very smart communicator, wrote about a crazy Twitter experience he encountered. True story: he attended a live conference where the audience could only ask questions via Twitter. The presenter was on the stage, reading questions from his laptop, with the audience sending in their questions from their laptops or phones. Why didn’t they just talk? Crazy!
Michael Katz’s comment about this inanity was perfect:
“Thanks for the information. I’ll email you a hearty handshake.”
Communication is about information flowing between people. Technologies that enhance this are great, but they are just tools. They are never the main focus.
More information on social media and business writing.
Learn More: Business Writing Courses
{ 6 comments… read them below or add one }
Hi Mary,
I loved this posting. This is one of the first comments I’ve seen on how to make use of Twitter to build a meaningful community. I’m an IABC member as well and would love to join the conversation you’ve created.
Thanks also for the intro to Michael. I just read his Boston conference experience. Amazing. I loved his “virtual handshake.”
Tim
Hi Tim,
Try searching “IABC” on search.twitter.com or search #IABC in Twitter. This will bring up the latest tweets containing IABC. Scan them for information that is good and relevant, and if you see a pattern of good info, follow them. (This is a little like being at a conference and finding people with similar work interests, who are interested in connecting.)
Gradually, by posting relevant information, the professional sharing circle widens and becomes meaningful, not just statements thrown out into Twitter-land.
Also, I loved your blog post about “The Recession – I Choose Not to Participate.” I so agree! http://theinvolvementpractice.com/involver/?p=312
ive only just discovered twitter today as i have to research it and do a ten minute oral presentation on twitter in 2 weeks time if any one has any handy tips on the use of twitter i would muchly appreciate the feedback:)