From the category archives:

Effective Business Writing

Instructional Solutions just launched a new better business writing support option: Business Writing Place, our company page on Facebook.
You will be able to view resources whether or not you have a Facebook account.
If you do have a Facebook account, become a fan (Facebook’s term, not mine) and receive updates and access to the interactive forums [...]

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Write for Your Reader

by Mary Cullen on January 13, 2009

in Effective Business Writing

I’ve been asked several times for my “top ten” recommendations for business writing as we start 2009, particularly with the economic challenges we all face. The “top ten” roundup end-of-year for this and that is an overused writing tactic, so I have deliberately avoided it.
Besides, so many recommendations, whether facing prosperity or recession, are derivations [...]

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Email signatures may be the best-kept secret in the marketing world, but new research shows few companies take advantage of an advertising feature that can reach many thousands of potential customers who are especially valuable since they have already expressed an interest in your product or services.
The advantages of email signatures:
* They offer opportunity for [...]

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Write to Gain Business

by Mary Cullen on November 3, 2008

in Effective Business Writing

Instructional Solutions publishes a monthly client newsletter, Write Solutions. This month’s issue examines a business article that repelled business.
Because this month’s issue explores audience awareness – the primary tenet that harnesses business writing to drive business growth – and economic news has been so gloomy lately, I am sharing this information on this blog as [...]

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http://view.break.com/542649 – Watch more free videos

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Revise: Save Time and Costs

by Mary Cullen on August 9, 2008

in Effective Business Writing

In baseball you only get three swings and you’re out. In rewriting, you get almost as many swings as you want and you know, sooner or later, you’ll hit the ball. – Playwright Neil Simon

There are two situations in business writing where this wonderful statement by Neil Simon particularly applies:
1) Rushing, particularly with email
2) [...]

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