From the category archives:
I’ve been asked several times for my “top ten” recommendations for business writing as we start 2009, particularly with the economic challenges we all face. The “top ten” roundup end-of-year for this and that is an overused writing tactic, so I have deliberately avoided it.
Besides, so many recommendations, whether facing prosperity or recession, are derivations [...]
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Email signatures may be the best-kept secret in the marketing world, but new research shows few companies take advantage of an advertising feature that can reach many thousands of potential customers who are especially valuable since they have already expressed an interest in your product or services.
The advantages of email signatures:
* They offer opportunity for [...]
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Instructional Solutions publishes a monthly client newsletter, Write Solutions. This month’s issue examines a business article that repelled business.
Because this month’s issue explores audience awareness – the primary tenet that harnesses business writing to drive business growth – and economic news has been so gloomy lately, I am sharing this information on this blog as [...]
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http://view.break.com/542649 – Watch more free videos
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In baseball you only get three swings and you’re out. In rewriting, you get almost as many swings as you want and you know, sooner or later, you’ll hit the ball. – Playwright Neil Simon
There are two situations in business writing where this wonderful statement by Neil Simon particularly applies:
1) Rushing, particularly with email
2) [...]
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