From the category archives:
The questions continue to pour in from clients about our recent newsletter topic: Business Writing and Social Media. It offered tips on where and how business people need to participate in social media to keep communication skills current. There is a current hype from so-called “social media experts” that social media is THE trend and [...]
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Is social media a fad? No. It will continue to evolve and change, but it’s here to stay, as this video powerfully illustrates:
How should you keep your skills current, as social media becomes integral to moving information in business?
At this point:
1) Make sure you list yourself on LinkedIn, and keep your profile current. Your employees [...]
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Don’t friend your boss on Facebook, and then complain about him or her, or your job. Ever.
The latest social media scandal is being reported by The Next Web. This gaffe is epic:
It’s simple to prevent these gaffes from happening:
Don’t post anything in social media (Twitter, Facebook, your blog, Friendfeed, LinkedIn) that you would not want [...]
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This video illustrates 5 key rules for good relationship manners on Facebook. Since Facebook connects both business colleagues and personal friends, it’s wise to consider how manners in Facebook impact your business communication:
1. Don’t change your relationship status without consulting the other person.
2. Don’t post embarrassing photographs of other people.
3. Be discreet when posting messages [...]
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Oprah Winfrey joined Twitter last week, sparking lots of chatter in the “Twitterverse.” I read a fair number of smug comments about her little missteps as she began, and I disagree that she needed to be perfect at the start, or risk ridicule.
Ok, it was incorrect that her first Tweet was in all caps, prompting [...]
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Twitter can be incredibly useful in business communication, or completely inane. This hilarious video sure shows the silly side of it:
And yet, Twitter can be a very powerful communication tool, when used judiciously and with care.
On Twitter, I follow a group of colleagues who also belong to the International Association of Business Communicators. We [...]
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by Mary Cullen on February 2, 2009
David Henderson, former ABC News Correspondent and author of The Media Savvy Leader: Visibility, Influence and Results in a Competitive World (which I highly recommend), asked me to write a guest article on his blog, to follow up on my last post about civility in social media.
Certainly, the only way to “control” social networks is [...]
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by Mary Cullen on January 27, 2009
Perhaps you heard of the recent snafu Ketchum Public Relations encountered when its vice-president, James Andrews, posted a message on the social media, mini-blogging service, Twitter, that is followed by business people worldwide. Andrews inadvertently insulted many employees of FedEx, one of Ketchum’s best clients.
The summary: Andrews was en route to FedEx to coach a [...]
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